In a jaw-dropping confession that’s sending shockwaves through the streaming world, the director of Untamed has revealed the truth behind the show’s unlikely rise to fame: it was never meant to be a hit.
“We didn’t think people would care that much. Honestly, we just wanted to break even,” the director admitted, shattering the image of Untamed as a carefully crafted Netflix mega-hit.
When Untamed first landed on Netflix, it wasn’t backed by massive marketing campaigns or lofty expectations. The production team envisioned it as a small, moody miniseries set in the hauntingly beautiful Yosemite wilderness — a story for niche mystery lovers, not a mainstream sensation.
But what happened next was nothing short of a streaming miracle.
“The fans didn’t just watch — they saved us,” the director said. “They talked about it online, made memes, and basically did all the marketing for free. That’s the only reason we’re still here.”
Within weeks of its release, Untamed went from under-the-radar to global trending status. The intense fan buzz caught Netflix executives off guard — and opened their checkbooks. Suddenly, what was meant to be a one-and-done project had a second season in the works.
“Season 2 wasn’t in the script. It wasn’t in the budget. It wasn’t even in our dreams. But here we are — all because the audience demanded it.”
Industry analysts are calling it “the purest example of fan power in streaming history”. Some even suggest that Untamed could evolve into one of Netflix’s crown jewels — a title that started from nothing but ended up rewriting the rules of what makes a hit.
Now, all eyes are on Season 2. If fans could save Untamed once, the big question is: how far can their passion take it next time?