By Lila Hart | July 29, 2025 | Media & Culture
In a move that’s already sparking conversation across newsrooms and social media, Kayleigh McEnany — former White House Press Secretary and current Fox News co-host — has officially changed the name of her third daughter, Avery Grace, less than two months after birth.
And the new name? Completely different, deeply symbolic, and — most striking of all — never recorded in American baby name databases before 2025.
🍼 From Avery Grace to… Primis Fox
Yes, you read that right. The McEnany family has filed formal paperwork to rename their daughter Primis Fox McEnany, citing “a spiritual and media-rooted calling” behind the decision.
“We prayed on this name,” McEnany told Faith & Family Hour in a prerecorded interview scheduled to air this weekend.
“We wanted something bold, meaningful, and grounded in the values we live by — and the story behind Primis is very special to us.”
🔤 What Does Primis Mean?
The name Primis — Latin for “first” or “foremost” — is also notably connected to Fox Corporation’s internal codename for its digital-first next-generation broadcasting AI system, which launched quietly earlier this year.
Industry insiders say the name was used internally at Fox News headquarters, and never intended for public branding. How McEnany learned of it remains unclear — though her role as co-host of Outnumbered likely gave her proximity to the internal teams.
💬 Conservative Circles React
While many conservatives praised the name as “fresh, pioneering, and faith-anchored,” others are raising eyebrows over naming a child after a corporate system, even one tied to Fox News.
“It’s definitely unconventional,” said media analyst Carla Jenkins. “But it aligns with Kayleigh’s brand: fiercely loyal, unapologetically bold, and determined to stand out.”
📜 A Name with a Message?
Family friends say McEnany wanted her daughter’s name to signal leadership and divine purpose — and that Primis was inspired by a Bible verse she recently shared on air:
“The first shall be last, and the last shall be first.” (Matthew 20:16)
Whether this is a private family decision or a carefully calibrated public statement, one thing is certain: America just met its first-ever baby named Primis Fox.